Johnson’s new triple action toothpaste for cats and dogs, cleans teeth and gums, helps to protect against plaque and tartar and contains parsley oil to freshen pets breath. Triple action toothpaste should be used with a soft pet toothbrush and is contained in an easy-to-use dispenser, which is economical and hygienic, with a very striking label to give on-shelf impact and eye catching sales appeal. Plaque and tartar cause gum disease which can lead to painful loss of teeth. A veterinary surgeon should be consulted periodically for a dental check, but regular dental care at home is helpful to prevent dental disease. Unpleasant breath in dogs and cats is frequently due to bad teeth and gums, usually caused by the formation of tartar. The diet should include roughage and crunchy material to help to keep teeth and gums clean and healthy. Rawhide chews, etc., are also beneficial.